Vulcan
2023
An exclusive collection of dock loading strata warehouse units located in the second largest industrial market in the Lower Mainland, Vulcan is a product offering that is unparalleled in prestige and quality for its Light Industrial class.
The challenge was crafting a brand language that was unique but still recognizable within the market as an industrial property. The address street, Vulcan Way was a catalyst for the name of the project and subsequent placemaking. Bridging Roman mythology with an industrial project was at first unorthodox but its lore proved to parallel the desired characteristics of Vulcan seamlessly.
Role
Art Direction
Branding
Digital
Experiential
With
The Idea Partner
Conwest Developments
Vulcan’s visual identity references the mythology of Vulcan, a master blacksmith who was renowned for his artisanship. The brand language features abstract photography and colours that thematically illustrate the brand story through steel-forged textures and form.
© 2026 David Jong Won Lee. All rights reserved.
Next Project
Vulcan
2023
Role
Art Direction
Branding
Digital
Experiential
With
The Idea Partner
Conwest Developments
An exclusive collection of dock loading strata warehouse units located in the second largest industrial market in the Lower Mainland, Vulcan is a product offering that is unparalleled in prestige and quality for its Light Industrial class.
The challenge was crafting a brand language that was unique but still recognizable within the market as an industrial property. The address street, Vulcan Way was a catalyst for the name of the project and subsequent placemaking. Bridging Roman mythology with an industrial project was at first unorthodox but its lore proved to parallel the desired characteristics of Vulcan seamlessly.
Vulcan
2023
An exclusive collection of dock loading strata warehouse units located in the second largest industrial market in the Lower Mainland, Vulcan is a product offering that is unparalleled in prestige and quality for its Light Industrial class.
The challenge was crafting a brand language that was unique but still recognizable within the market as an industrial property. The address street, Vulcan Way was a catalyst for the name of the project and subsequent placemaking. Bridging Roman mythology with an industrial project was at first unorthodox but its lore proved to parallel the desired characteristics of Vulcan seamlessly.
Role
Art Direction
Branding
Digital
Experiential
With
The Idea Partner
Conwest Developments
Vulcan’s visual identity references the mythology of Vulcan, a master blacksmith who was renowned for his artisanship. The brand language features abstract photography and colours that thematically illustrate the brand story through steel-forged textures and form.
