AMAG Limited Days
2022
AMAG, the largest automotive group in Switzerland, has an annual sale across all 82 retailers, and is featured at the Auto Zürich Car Show.
The task for this campaign was to showcase their bevy of brands under a consistent advertising initiative. In particular, achieving cohesion across several OEM brand visual standards (colour in particular) while still unifying them in a harmonious palette was a key point. Other factors such as the campaign spanning four different languages also influenced the campaign's focus on simplistic flexibility.
Role
Art direction
Campaign
Digital
With
AR
Combining the program's name with vignettes presents an air of mystery and intrigue in order to entice one to “See beyond the ordinary.”
AMAG Limited Days
2022
Role
Art Direction
Campaign
Digital
With
AR
AMAG, the largest automotive group in Switzerland, has an annual sale across all 82 retailers, and is featured at the Auto Zürich Car Show.
The task for this campaign was to showcase their bevy of brands under a consistent advertising initiative. In particular, achieving cohesion across several OEM brand visual standards (colour in particular) while still unifying them in a harmonious palette was a key point. Other factors such as the campaign spanning four different languages also influenced the campaign's focus on simplistic flexibility.
© 2026 David Jong Won Lee. All rights reserved.
Next Project
© 2026 David Jong Won Lee. All rights reserved.
Next Project
AMAG Limited Days
2022
AMAG, the largest automotive group in Switzerland, has an annual sale across all 82 retailers, and is featured at the Auto Zürich Car Show.
The task for this campaign was to showcase their bevy of brands under a consistent advertising initiative. In particular, achieving cohesion across several OEM brand visual standards (colour in particular) while still unifying them in a harmonious palette was a key point. Other factors such as the campaign spanning four different languages also influenced the campaign's focus on simplistic flexibility.
Role
Art Direction
Campaign
Digital
With
AR
Combining the program's name with vignettes presents an air of mystery and intrigue in order to entice one to “See beyond the ordinary.”