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AMAG Limited Days

2022

AMAG, the largest automotive group in Switzerland, has an annual sale across all 82 retailers, and a trade-show booth in Auto Zürich to support. The task for this campaign was to showcase their bevy of brands under a consistent advertising initiative.

Role

Art direction

Campaign

Digital

With

AR

Combining the program's name with vignettes presents an air of mystery and intrigue in order to entice one to “See beyond the ordinary.”