PARK at Royal Bay
2024
PARK – West Coast contemporary residences nestled in the vibrant community of Royal Bay. Spanning a four-phased collection of modern homes amongst an abundance of green space, beachfront vistas, trails, and convenient amenities, the brand architecture takes into account the diverse natural elements that are representative of the area at large with wellness being the core focus.
A key component for this project featured capturing the natural diversity of Victoria Island's remote surroundings. Dividing each of the project's four buildings into specific natural themes indicated specific phased messaging. Combined or general messaging was depicted through composite shots that encompassed a combination of the above natural motifs.
Role
Branding
Art Direction
Digital
Experiential
Campaign
With
The Idea Partner
PATH Developments
PARK’s colour palette is inspired by the natural beauty of the Pacific Northwest. Colours reflect components seen in the wild. Bringing the outdoors indoors, providing a sense of calm via the vastness of the surroundings.
PARK at Royal Bay
2024
Role
Art Direction
Branding
Digital
Experiential
Campaign
With
The Idea Partner
PATH Developments
PARK – West Coast contemporary residences nestled in the vibrant community of Royal Bay. Spanning a four-phased collection of modern homes amongst an abundance of green space, beachfront vistas, trails, and convenient amenities, the brand architecture takes into account the diverse natural elements that are representative of the area at large with wellness being the core focus.
A key component for this project featured capturing the natural diversity of Victoria Island's remote surroundings. Dividing each of the project's four buildings into specific natural themes indicated specific phased messaging. Combined or general messaging was depicted through composite shots that encompassed a combination of the above natural motifs.
PARK at Royal Bay
2024
PARK – West Coast contemporary residences nestled in the vibrant community of Royal Bay. Spanning a four-phased collection of modern homes amongst an abundance of green space, beachfront vistas, trails, and convenient amenities, the brand architecture takes into account the diverse natural elements that are representative of the area at large with wellness being the core focus.
A key component for this project featured capturing the natural diversity of Victoria Island's remote surroundings. Dividing each of the project's four buildings into specific natural themes indicated specific phased messaging. Combined or general messaging was depicted through composite shots that encompassed a combination of the above natural motifs.
Role
Art Direction
Branding
Digital
Experiential
Campaign
With
The Idea Partner
PATH Developments
PARK’s colour palette is inspired by the natural beauty of the Pacific Northwest. Colours reflect components seen in the wild. Bringing the outdoors indoors, providing a sense of calm via the vastness of the surroundings.