Canada Ireland Foundation
2016–2019
The Canada Ireland Foundation creates and maintains commemorative public spaces to celebrate the story of the Irish in Toronto, Canada. Previously, Ireland Park and Canada Ireland Foundation were represented as one unit. With the launch of Grasett Park and future projects on the horizon such as The Corleck Building, the foundation needed to rethink and clarify its brand architecture.
Role
Branding
Digital
Campaign
With
BLVD Agency Inc.
Using space as a mechanism for flexibility is the foundation for CIF's brand architecture. The central white space acts as opportunity for imagery/messaging, while being supported by respective naming anchors. It represents reflection of self and place in context and honour of the sacrifice of Canada's original Irish immigrants.
Wall display illustrating the history of sacrifice given by Irish
immigrants, as well as the continual tradition of honouring healthcare
workers from the foundation